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Best Online Shopping Websites in Kenya (2025)

Online shopping in Kenya has transformed how people access goods and services. Whether you’re looking for electronics, fashion, groceries, or healthcare products, Kenya’s e-commerce platforms provide a diverse range of options, secure payment methods, and convenient delivery services.

Below is a comprehensive guide to the best online shopping websites in Kenya in 2025.


1. Kilimall

Launch Year: 2014
Specialty: Affordable pricing and frequent promotions

Kilimall is a pioneer in Kenya’s e-commerce space. With a wide range of products such as electronics, fashion, and home goods, Kilimall attracts both shoppers and sellers with its user-friendly platform.

Features:

  • Diverse product range: Electronics, home appliances, beauty products
  • Payment options: M-Pesa, credit/debit cards, cash on delivery
  • Regular sales and discounts

2. Jumia

Launch Year: 2012
Specialty: Largest e-commerce platform in Kenya

Jumia is a household name in online shopping. From electronics and groceries to fashion, Jumia provides a vast marketplace for customers and sellers.

Features:

  • Extensive product range
  • Payment flexibility: M-Pesa, credit/debit cards, cash on delivery
  • Seller support with robust guidelines

3. Carrefour

Launch Year in Kenya: 2016
Specialty: Quality groceries and household items

Carrefour offers an international shopping experience with a focus on groceries, electronics, and household essentials.

Features:

  • High-quality products at competitive prices
  • Secure payment options: M-Pesa, credit cards
  • Frequent promotions and discounts

4. Jiji

Launch Year: 2014
Specialty: Classifieds platform for peer-to-peer transactions

Jiji excels in connecting buyers and sellers directly. It’s a top choice for finding real estate, vehicles, electronics, and home appliances.

Features:

  • Direct communication between buyers and sellers
  • Categories include jobs, cars, and real estate

5. PigiaMe

Launch Year: 2012
Specialty: Classifieds platform

PigiaMe provides a platform for listing items, from vehicles and electronics to jobs and services. Its wide audience reach makes it a go-to platform for direct transactions.

Features:

  • User-friendly interface
  • Free and premium listings available

6. Autochek

Launch Year: 2020
Specialty: Vehicle sales platform

Autochek specializes in the buying and selling of vehicles, offering new and used car listings along with financing options.

Features:

  • Extensive vehicle database
  • Secure transactions
  • Car financing options

7. MYDAWA

Launch Year: 2017
Specialty: Health-focused e-commerce

MYDAWA simplifies the purchase of prescription and over-the-counter medicines, supplements, and personal care products.

Features:

  • Health and wellness focus
  • Secure payments via M-Pesa

8. Hotpoint Appliances

Launch Year: 1984 (retail), later moved online
Specialty: Home appliances and electronics

Hotpoint is a trusted brand for electronics, kitchenware, and appliances, with a focus on high-quality branded products.

Features:

  • Warranty and after-sales services
  • Reliable delivery

9. Naivas Online Shopping

Launch Year: 1990 (retail), later expanded online
Specialty: Grocery shopping

Naivas provides groceries, electronics, and household items via its online platform, catering to the everyday needs of Kenyan households.

Features:

  • Affordable pricing
  • Secure payment options

10. Avechi

Launch Year: 2013
Specialty: Electronics and gadgets

Avechi is popular for electronics, including smartphones, laptops, and accessories. It offers competitive prices and frequent discounts.

Features:

  • Secure payments
  • Delivery across Kenya

11. Sky Garden

Launch Year: 2015
Specialty: Fashion, electronics, and home goods

Sky Garden offers a wide product range with an easy-to-navigate interface, catering to diverse shopping needs.

Features:

  • Business-friendly: Sellers can list products easily
  • Secure payment methods

12. Goodlife Pharmacy

Launch Year: 2014
Specialty: Healthcare and personal care products

Goodlife Pharmacy focuses on medical products and supplements, ensuring reliable and safe purchases for customers.

Features:

  • Access to prescription medicines
  • Wide range of health supplements

13. Vitu Zote

Launch Year: 2010
Specialty: Home and kitchen products

Vitu Zote specializes in cookware, kitchen appliances, and home decor. It’s ideal for those looking to upgrade their living spaces.

Features:

  • Quality-focused
  • Competitive pricing

14. Text Book Centre

Launch Year: 1964
Specialty: Educational resources

Text Book Centre is a trusted platform for books, stationery, and office supplies.

Features:

  • Comprehensive range of educational resources
  • Reliable delivery

15. Nuria

Launch Year: 2012
Specialty: Bookstore

Nuria promotes a reading culture in Kenya by offering an extensive collection of books at competitive prices.

Features:

  • Wide range of genres
  • Affordable pricing

16. Shopit

Launch Year: 2012
Specialty: Electronics and office supplies

Shopit caters to both individuals and businesses with a comprehensive range of products, from computers to industrial equipment.

Features:

  • Business-friendly
  • Secure payment methods

Choosing the Best Online Shopping Website

To choose the right platform:

  1. Assess your needs: Electronics, groceries, or healthcare?
  2. Compare prices and services: Find platforms with competitive prices and reliable delivery.
  3. Check reviews: Customer feedback helps in determining reliability.

Conclusion

Kenya’s online shopping landscape continues to grow, offering a variety of platforms for diverse needs. From Jumia and Kilimall for general shopping to specialized platforms like MYDAWA and Autochek, there’s something for everyone. Explore these platforms to enjoy the convenience of online shopping!

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