Online shopping in Kenya has transformed how people access goods and services. Whether you’re looking for electronics, fashion, groceries, or healthcare products, Kenya’s e-commerce platforms provide a diverse range of options, secure payment methods, and convenient delivery services.
Below is a comprehensive guide to the best online shopping websites in Kenya in 2025.
1. Kilimall
Launch Year: 2014
Specialty: Affordable pricing and frequent promotions
Kilimall is a pioneer in Kenya’s e-commerce space. With a wide range of products such as electronics, fashion, and home goods, Kilimall attracts both shoppers and sellers with its user-friendly platform.
Features:
- Diverse product range: Electronics, home appliances, beauty products
- Payment options: M-Pesa, credit/debit cards, cash on delivery
- Regular sales and discounts
2. Jumia
Launch Year: 2012
Specialty: Largest e-commerce platform in Kenya
Jumia is a household name in online shopping. From electronics and groceries to fashion, Jumia provides a vast marketplace for customers and sellers.
Features:
- Extensive product range
- Payment flexibility: M-Pesa, credit/debit cards, cash on delivery
- Seller support with robust guidelines
3. Carrefour
Launch Year in Kenya: 2016
Specialty: Quality groceries and household items
Carrefour offers an international shopping experience with a focus on groceries, electronics, and household essentials.
Features:
- High-quality products at competitive prices
- Secure payment options: M-Pesa, credit cards
- Frequent promotions and discounts
4. Jiji
Launch Year: 2014
Specialty: Classifieds platform for peer-to-peer transactions
Jiji excels in connecting buyers and sellers directly. It’s a top choice for finding real estate, vehicles, electronics, and home appliances.
Features:
- Direct communication between buyers and sellers
- Categories include jobs, cars, and real estate
5. PigiaMe
Launch Year: 2012
Specialty: Classifieds platform
PigiaMe provides a platform for listing items, from vehicles and electronics to jobs and services. Its wide audience reach makes it a go-to platform for direct transactions.
Features:
- User-friendly interface
- Free and premium listings available
6. Autochek
Launch Year: 2020
Specialty: Vehicle sales platform
Autochek specializes in the buying and selling of vehicles, offering new and used car listings along with financing options.
Features:
- Extensive vehicle database
- Secure transactions
- Car financing options
7. MYDAWA
Launch Year: 2017
Specialty: Health-focused e-commerce
MYDAWA simplifies the purchase of prescription and over-the-counter medicines, supplements, and personal care products.
Features:
- Health and wellness focus
- Secure payments via M-Pesa
8. Hotpoint Appliances
Launch Year: 1984 (retail), later moved online
Specialty: Home appliances and electronics
Hotpoint is a trusted brand for electronics, kitchenware, and appliances, with a focus on high-quality branded products.
Features:
- Warranty and after-sales services
- Reliable delivery
9. Naivas Online Shopping
Launch Year: 1990 (retail), later expanded online
Specialty: Grocery shopping
Naivas provides groceries, electronics, and household items via its online platform, catering to the everyday needs of Kenyan households.
Features:
- Affordable pricing
- Secure payment options
10. Avechi
Launch Year: 2013
Specialty: Electronics and gadgets
Avechi is popular for electronics, including smartphones, laptops, and accessories. It offers competitive prices and frequent discounts.
Features:
- Secure payments
- Delivery across Kenya
11. Sky Garden
Launch Year: 2015
Specialty: Fashion, electronics, and home goods
Sky Garden offers a wide product range with an easy-to-navigate interface, catering to diverse shopping needs.
Features:
- Business-friendly: Sellers can list products easily
- Secure payment methods
12. Goodlife Pharmacy
Launch Year: 2014
Specialty: Healthcare and personal care products
Goodlife Pharmacy focuses on medical products and supplements, ensuring reliable and safe purchases for customers.
Features:
- Access to prescription medicines
- Wide range of health supplements
13. Vitu Zote
Launch Year: 2010
Specialty: Home and kitchen products
Vitu Zote specializes in cookware, kitchen appliances, and home decor. It’s ideal for those looking to upgrade their living spaces.
Features:
- Quality-focused
- Competitive pricing
14. Text Book Centre
Launch Year: 1964
Specialty: Educational resources
Text Book Centre is a trusted platform for books, stationery, and office supplies.
Features:
- Comprehensive range of educational resources
- Reliable delivery
15. Nuria
Launch Year: 2012
Specialty: Bookstore
Nuria promotes a reading culture in Kenya by offering an extensive collection of books at competitive prices.
Features:
- Wide range of genres
- Affordable pricing
16. Shopit
Launch Year: 2012
Specialty: Electronics and office supplies
Shopit caters to both individuals and businesses with a comprehensive range of products, from computers to industrial equipment.
Features:
- Business-friendly
- Secure payment methods
Choosing the Best Online Shopping Website
To choose the right platform:
- Assess your needs: Electronics, groceries, or healthcare?
- Compare prices and services: Find platforms with competitive prices and reliable delivery.
- Check reviews: Customer feedback helps in determining reliability.
Conclusion
Kenya’s online shopping landscape continues to grow, offering a variety of platforms for diverse needs. From Jumia and Kilimall for general shopping to specialized platforms like MYDAWA and Autochek, there’s something for everyone. Explore these platforms to enjoy the convenience of online shopping!
