The ulzzang aesthetic, meaning “best face” in Korean, is a trendy look emphasizing natural beauty, flawless skin, and a chic yet cozy fashion sense. Rooted in Korean skincare and fashion, ulzzang has become a global phenomenon, inspiring people to embrace its subtle yet captivating charm. This guide will help you master the ulzzang aesthetic, from makeup and clothing to hair and online presence.
Part 1: Perfecting Ulzzang Makeup
The ulzzang makeup look focuses on enhancing natural beauty while maintaining a youthful, fresh appearance.
1. Prep Your Skin for a Dewy Glow
- Use a quality moisturizer twice daily to keep your skin hydrated.
- Carry a facial mist for on-the-go hydration and a fresh, dewy look throughout the day.
2. Apply Primer for an Even Base
- Rub a small amount of primer onto your face to create a smooth canvas for makeup. Avoid overapplying to prevent a cakey texture.
3. Use Natural Foundation or BB Cream
- Opt for nude or natural tones that even out skin texture without looking heavy.
- Accentuate your cheekbones with highlighter and apply a soft blush in shades like peach or rose to your cheeks and nose for a youthful flush.
4. Enhance Your Eyes Naturally
- Use neutral eyeshadow shades like white, beige, or champagne for a subtle effect.
- Apply a thin line of eyeliner on your upper lid to make your eyes appear larger, and consider a nude or white liner on your lower lashes for added brightness.
5. Add Mascara or False Lashes
- Use an eyelash curler to give your lashes a natural lift.
- If using false lashes, choose light, natural-looking ones to maintain the effortless vibe.
6. Create Gradient Lips
- Choose two shades of lipstick in the same color family (like pink or peach). Apply the darker shade over your entire lips, then blend the lighter shade at the center to create a gradient effect.
7. Consider Circle Lenses
- For a more dramatic look, try circle lenses to give the illusion of larger, doll-like eyes. Ensure they are safe for your eye type by consulting an ophthalmologist.
Part 2: Dressing the Ulzzang Way
Ulzzang fashion is cozy, minimalistic, and effortlessly stylish, combining fitted and oversized elements for a balanced look.
1. Skinny Jeans or Slacks
- Stick to pastel or neutral colors for a soft look, but don’t shy away from bolder tones if they suit your style.
2. Oversized T-Shirts and Sweaters
- Pair skinny jeans with loose, oversized tops for a relaxed yet chic outfit.
- Look for prints or graphics that feel unique, playful, or artistic.
3. Minimalist Accessories
- Choose modern, chic jewelry in gold, white, or beige. Scarves and hats in neutral tones are also great additions.
4. Match with Your Partner
- Ulzzang often features coordinated couple outfits. Choose complementary colors or matching accessories for a cute, cohesive look.
Part 3: Styling Your Hair
Hair is a crucial element of the ulzzang aesthetic, often kept natural and healthy-looking.
1. Opt for Bangs
- Straight or side-swept bangs are popular choices.
- Layers can add dimension to your hair while maintaining a soft, flattering frame for your face.
2. Keep Your Hair Healthy
- Use nourishing shampoo and conditioner to keep your hair smooth and shiny.
- Avoid excessive heat styling to prevent damage.
3. Try Simple Hair Accessories
- Add small bows, clips, or headbands to enhance your hairstyle without overdoing it.
Part 4: Cultivating an Ulzzang Online Presence
An online presence is often a big part of ulzzang culture, particularly through social media platforms like Instagram and TikTok.
1. Build Your Social Media Profiles
- Post selfies and outfits regularly, using ulzzang hashtags like #ulzzangstyle or #ulzzanggirl.
- Follow other ulzzang influencers to grow your online community.
2. Create High-Quality Content
- Plan fun, creative photo shoots in aesthetically pleasing locations.
- Use photo-editing apps like Facetune or PicLab HD to perfect your selfies.
3. Participate in Ulzzang Contests
- Enter photo contests on platforms like Soompi or informal contests on social media to gain exposure.
FAQs About the Ulzzang Look
1. Can anyone try the ulzzang aesthetic?
Yes! The ulzzang look is for everyone and can be tailored to suit individual styles while maintaining its signature charm.
2. Is the ulzzang aesthetic expensive to achieve?
Not necessarily. You can adapt the style using affordable makeup, clothes, and accessories while following the principles of the aesthetic.
3. Do I need a social media presence to be ulzzang?
No! While social media is a popular aspect of ulzzang culture, you can embrace the style without an online presence.
Tips for Pulling Off the Ulzzang Look
- Experiment: Customize the ulzzang look to suit your personality and features.
- Keep it Natural: The aesthetic thrives on subtlety and effortlessness.
- Be Confident: Confidence is the ultimate accessory to complete any look.
By embracing the ulzzang aesthetic, you can highlight your natural beauty, express your style, and create a chic yet approachable look. Whether you’re aiming for Instagram-worthy selfies or simply want to elevate your daily appearance, ulzzang offers a world of possibilities to explore.

