PepsiCo’s Crown Beverages Limited has introduced Evervess Malt Pineapple in Uganda, marking the global Evervess brand’s debut in the malt beverage category. This new drink expands Evervess’ portfolio, which previously focused on premium mixers and sparkling beverages, offering Ugandan consumers a refreshing non-alcoholic alternative.
A Refreshing Fusion of Malt and Pineapple
Evervess Malt Pineapple combines the smooth taste of malt with the tropical sweetness of pineapple, delivering a unique flavor experience. The beverage is positioned as a premium non-alcoholic carbonated drink, designed for those who seek indulgence without alcohol. The product is part of Crown Beverages’ strategy to diversify its offerings in response to evolving consumer preferences.
In addition to the Malt Pineapple variant, a second flavor, Evervess Malt Apple, is expected to launch soon, further expanding the Evervess range.
Campaign and Brand Positioning
The launch of Evervess Malt Pineapple is accompanied by a vibrant campaign themed “Start Something Malty” and “Make Every Moment Golden,” which celebrates everyday moments and social occasions. Sandra Againe, the Brand and Communications Manager at Crown Beverages, highlighted that Evervess Malt is about bringing people together to celebrate life’s golden moments with a sophisticated, refreshing beverage.
Tapping into Uganda’s Expanding Malt Market
According to Rogers Anguzu, Commercial Manager at Crown Beverages Limited, Evervess Malt is a strategic move to tap into Uganda’s growing malt beverage segment. With a focus on 100% taste and zero alcohol, the product aims to provide Ugandans with a new reason to celebrate their daily wins, whether at home or during social gatherings.
Availability and Pricing
Evervess Malt Pineapple is available in 330ml PET bottles, priced at UGX 1,000. The drink is now on sale in supermarkets, restaurants, bars, and retail outlets across Uganda, making it easily accessible to a wide range of consumers.
Conclusion: Expanding Consumer Choices
The introduction of Evervess Malt Pineapple is a key step for PepsiCo’s Crown Beverages in expanding its product portfolio to meet the demand for non-alcoholic beverages in Uganda. With a refreshing blend of flavors and a focus on sophistication and enjoyment, Evervess Malt is poised to make a significant impact in Uganda’s beverage market.
