Kampala, Uganda — Uganda’s political media space is changing rapidly as the ruling National Resistance Movement (NRM) and the opposition National Unity Platform (NUP) prepare for a fierce communication battle ahead of the 2026 general elections.
President Yoweri Kaguta Museveni endorsed the launch of Voice of Kampala, a pro-NRM radio station. He said the platform will share “truthful, development-oriented programming” and strengthen NRM’s communication strategy. Although the station currently streams online, Museveni confirmed it will begin full on-air broadcasting after the 2026 elections.
A few days earlier, NUP president Robert Kyagulanyi Ssentamu (Bobi Wine) revealed the upcoming launch of NUP Radio, scheduled for December 2. He said the platform will counter what he views as biased mainstream media coverage while opening space for political debate and civic education.
“This is our way of speaking to the people directly. No editing, no twisting, no gatekeeping,” Bobi Wine said during a rally in Kampala.
The two announcements sparked talk of a coming “radio war,” as each party positions itself to control narratives before the high-stakes 2026 elections. Analysts note a shift from traditional street mobilization to broadcast and digital influence, reflecting Uganda’s strong radio-listening culture.
Media critics, however, question the licensing processes and the risks of overtly political radio stations. The Uganda Communications Commission (UCC) has not yet issued formal guidance on the operations of either station.
Observers say these platforms could expand political participation if managed responsibly. But they also caution listeners to remain alert to biased storytelling and propaganda.
As the election season approaches, radio has become more than a communication tool. It is now a strategic battleground where Uganda’s major political forces will compete for public attention and influence.
